PROJECTS

Secure Communications

Horsebridge Defence & Security logo

Horsebridge Defence & Security logo

Kestrel II logo

Kestrel II logo

Service and product icons

Service and product icons

Website

Website

Marketing collateral

Marketing collateral

Stationery

Stationery


The Brief
Based in Cheltenham, Horsebridge provides communication networks and security infrastructure solutions world wide. Clients range from telecom operators, the military, government, transport, utilities, the emergency services, service providers, enterprise customer and municipal networks. The company needed a brand for a newly created division, Horsebridge Defence & Security, focussing entirely on the defence and security sector.

What we did
Research the industry and establish an understanding
Analyse the competition
Position Horsebridge Defence & Security appropriately through a logo design and marketing literature
Categorise the services and products provided by Horsebridge Defence & Security
Design a new logo for Kestrel II
Create a website
Stationery
Design Guide and Brand Tool Kit

Our Approach
Horsebridge Network Solutions is already well established and well respected within the secure communications industry. Our approach for Horsebridge Defence & Security was to focus on their USP and create a brand that would better define them as technical experts within the sector and therefore better present them as adding value to a service lead business.


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Give us a call, drop us a line,
we're here to help


RedBonsai

Red Bonsai, Brass Castle Hill, 80 Market Street, Pocklington York YO42 2AB

t 01759 319471 e info@redbonsai.co.uk

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