Horsebridge provides communication networks and security infrastructure solutions world wide. Clients range from telecom operators, the military, government, transport, utilities, the emergency services, service providers, enterprise customer and municipal networks.
A brand was required for a newly created division, Horsebridge Defence & Security, focussing entirely on the defence and security sector.
What we did
Research the industry and establish an understanding
Analyse the competition
Position Horsebridge Defence & Security appropriately through a logo design and marketing literature
Categorise the services and products provided by Horsebridge Defence & Security
Design a new logo for Kestrel II
Create a website
Design Guide and Brand Tool Kit
Horsebridge Network Solutions is already well established and well respected within the secure communications industry. Our approach for Horsebridge Defence & Security was to focus on their USP and create a brand that would better define them as technical experts within the sector and therefore better present them as adding value to a service lead business.