Based in Cheltenham, Horsebridge provides communication networks and security infrastructure solutions world wide. Clients range from telecom operators, the military, government, transport, utilities, the emergency services, service providers, enterprise customer and municipal networks. The company needed a brand for a newly created division, Horsebridge Defence & Security, focussing entirely on the defence and security sector.
What we did
Research the industry and establish an understanding
Analyse the competition
Position Horsebridge Defence & Security appropriately through a logo design and marketing literature
Categorise the services and products provided by Horsebridge Defence & Security
Design a new logo for Kestrel II
Create a website
Design Guide and Brand Tool Kit
Horsebridge Network Solutions is already well established and well respected within the secure communications industry. Our approach for Horsebridge Defence & Security was to focus on their USP and create a brand that would better define them as technical experts within the sector and therefore better present them as adding value to a service lead business.