Based in Pocklington, York, Wolds Produce is one of the UK’s leading suppliers of potatoes to the crisp manufacturing industry. Their previous logo had been with them for some time and now was the time to smarten their brand identity. We were asked to develop a design.
What we did
Undertake research and establish an understanding of the industry
Position Wolds Produce appropriately through a re-design of the logo
Vehicle livery / truck signage
Stationery and email footer
Design Guide and Brand Tool Kit
Wolds' position within the industry was already one of a well respected supplier, which presented us with a job of maintaining that position whilst increasing recognition. A fresh, new contemporary, earthy look, helped maintain that position with a total re-vamp of vehicle livery, which will slowly roll out to all new vehicles... effectively announcing their new branding to all who see those trucks on our roads!
“During the design process, Ashley gave us three very different branding options which was really helpful, and all were very different from the usual industry branding. This was further brought to life by real examples of how they would look on our vehicles. They look fantastic!”