Pocklington Arts Centre

Having always enjoyed and admired the Arts Centre, being a regular audience member, we were really pleased to be selected to work with the management team to rebrand this unique venue. This distinctive venue brings some significant names to the East Riding, and with Pocklington also being our design studio’s hometown, we jumped at the chance.

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The new identity illustrates the flexibility and multi-purpose use of the Arts Centre. Picking up on historical references, we sought to characterise this in a simple gobo (a type of theatrical stage lighting) stencil style graphic.

 

The new branding is designed to engage with a broader audience, used throughout all marketing collateral, on all printed material, on the new website, social media, interiors, and the building fascia signage. We are currently working on animated screen idents - in this cinema soon!

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The website focusses on a simple usability, making ticket sales accessible.